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So, Mr. Raspberry Marshmallow, tell me about yourself.

Nope. I’m not going crazy.  Well, maybe a little..

Hello Raspberry Marshmallows

Hello, Raspberry Marshmallows

I’ve been writing product descriptions.  Sometimes they sound like bad poetry. Other times it doesn’t sound anything like the product samples sitting in front of me.

This is the first time I’ve had to use “fun, punchy wording” to write “brief, attention grabbing” descriptions.  With our wholesale marshmallow accounts one or two words gets the point across.  And caterers either know exactly which marshmallows they want near the chocolate fountain or ask us to select a few flavors.   I guess talking directly to potential customers requires being wordy and entertaining.

Just between me and you…I’ve read some product descriptions and laughed myself silly.  I’ve joked about all the bad writing that is product marketing.  I even have a few examples bookmarked.  Now it is my turn to cause a laugh.  When I’m done, campy will be the new standard.

Delightful.  Subtle.  Burst of Flavor.

I’m going to need more samples.  Lots and lots of samples.  Here. Eat this.

One Comment
  1. Lurker #

    I love the photo on this post.

    October 26, 2009

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